OVERVIEW /

For this holiday campaign, I developed the creative concept and executed the design, aiming to blend holiday charm with Thermos' heritage. I used plaid to serve as a grounding element to reflect the brand’s history, and added a new font for a refined, festive feel. I also incorporated ribbons to display products as if they were hanging gifts, tying into lifestyle imagery with wrapped gift boxes. The campaign also featured '12 Days of Deals,' with dedicated imagery and social media assets that maintained a cohesive look across all platforms.