OVERVIEW /

Every January, as resolutions take shape, the McGaw YMCA seizes the opportunity to engage the Evanston community. Our team launched the Commitment Campaign to encourage members to stay active and mindful as they set and commit to their goals.

The campaign's visuals were inspired by the concept of commitment—specifically, tracking consistent actions via a punch card. Each punch transforms into confetti, symbolizing the joy of achieving goals. The YMCA aimed to celebrate with the community by offering check-ins, a space for daily commitments, and opportunities to bring friends along.

The campaign included a mix of print and digital elements to create a cohesive experience at every touchpoint, featuring a lobby installation, direct mail, email, digital advertising, and website graphics. We utilized the McGaw YMCA brand colors—teal as the primary color, complemented by magenta and dark blue—to unify the campaign's look and feel.