OVERVIEW /

An annual report is often seen as a routine requirement, but we saw it as an opportunity to push creative boundaries and increase engagement. For the 2018 McGaw YMCA Annual Report, we reimagined the experience by introducing a digital component.

The print piece was intentionally concise, becoming a gateway to the expanded online version, where readers could explore deeper content. The design elevated the YMCA brand with a sophisticated yet welcoming aesthetic, while uncoated paper added a tactile contrast to the digital experience.

Previously, the report was only available as a static digital publication. By transitioning to an interactive format, we created a more dynamic and flexible platform to serve a wider audience.

Click here to view the web Annual Report.