YMCA Wayfinding
& Environmental Branding
2019, McGaw YMCA
TASK /
Create an immersive, welcoming wayfinding system that utilizes color, iconography, photography, and environmental graphics to ease navigation throughout the 134-year-old building.
RESPONSIBILITIES /
Creative Direction
Creative Concepting
Wayfinding Design
Color System
Floor Signage
Map Artwork
Production
Project completed in collaboration with Ira Canete; door artwork, photographed textures, word cloud, and production.
